CXL is a leading online learning platform specializing in marketing, data, and business growth.
While many of their courses are premium, CXL offers a selection of free courses designed to provide valuable insights and showcase the quality of their content.
In this article, I will guide you on how to access these free courses with a list of some available options and benefits you get with these courses.
What Are CXL Free Courses?
CXL’s free courses are a selection of lessons that give you a taste of their premium content. These courses cover topics like conversion rate optimization, digital analytics, copywriting, and more.
Think of them like free samples at a grocery store. They won’t give you a full meal, but they let you see if you like the taste before buying.
CXL provides these free courses to help people improve their skills and see the value of their paid plans. If you’re looking to upgrade your marketing or analytics knowledge, these free courses are a great starting point.
Top 5 CXL Free Courses
CXL offers a variety of free courses for beginners through its CXL Lite platform, designed to enhance your marketing skills. Here are five free courses you can access:
1. Customer Journey Training
This course focuses on understanding and optimizing the phases in a customer’s journey to enhance engagement and conversions.
| Duration | Target Audience | Key Learning Objectives |
| 40 minutes | Marketing professionals, customer experience strategists, and business owners | – Understand customer journey phases and engagement opportunities -Build customer journey flow maps to aid in creating new features, products, and services – Develop ideal customer personas using data analytics |
2. Facebook Ads Creative
This course teaches how to create high-converting Facebook ads using still images, videos, and compelling copy.
| Duration | Target Audience | Key Learning Objectives |
| 1 hour 12 minutes | Social media marketers, advertising professionals, and business owners | – Create high-performing Facebook ads using various media formats- Use creative variations to maximize ad performance – Communicate product value through unique angles- Develop scalable ad creative strategies – Apply direct response advertising techniques to improve clarity and messaging |
3. Marketing Fundamentals
This course introduces the basics of digital marketing strategies, including customer acquisition and retention.
| Duration | Target Audience | Key Learning Objectives |
| 1 hour 30 min | Beginners exploring digital marketing or analytics | – Understand the basics of digital marketing strategies – Learn customer acquisition and retention techniques |
4. Content Marketing Research
This course provides a structured approach to content marketing research, helping you design effective content strategies that resonate with your target audience.
| Duration | Target Audience | Key Learning Objectives |
| 1 hour 7 minutes | Content marketers, strategists, and researchers | – Uncover impactful topics – Align content with strategic goals – Prove content value with meaningful metrics |
5. Segmentation & Persona Research
This course helps you understand customer segmentation and develop buyer personas to gain deeper insights into your target audience.
| Duration | Target Audience | Key Learning Objectives |
| 1 hour 30 minutes | Marketers, product managers, and business strategists | – Evaluate five segmentation types – Implement a five-step process to build customer segments – Develop buyer personas using “The 5 Rings of Buying Insights” |
To access these courses, sign up for a free CXL Lite account. Please note that course availability and details may change over time.
How to Access CXL Free Courses
Accessing CXL’s free courses is a simple process just follow the simple steps below:
Step 1: Visit the CXL signup page by clicking here.
Step 2: Sign Up for CXL by providing your email address to create a free account.
Step 3: once registered, you will have access to various free resources.
Benefits of CXL Free Courses
Why should you try CXL’s free courses? Here are the biggest benefits:
1. Learn from Experts
All CXL courses are taught by industry leaders with real-world experience. You’re not learning from random bloggers or YouTubers but from professionals who have worked at top companies.
2. No Credit Card Needed
Unlike some platforms that require a card for a “free trial,” CXL’s free courses don’t need payment details. Just sign up and start learning.
3. High-Quality Content
Even the free courses are detailed and actionable. You won’t get fluffy, basic content—CXL goes deep, even in its free lessons.
4. Try Before You Buy
If you’re thinking about getting a paid plan but aren’t sure, these free courses let you test the platform before committing.
5. Improve Your Skills for Free
Whether you’re in marketing, analytics, or business growth, CXL’s free courses help you upgrade your skills without spending money.
Read my honest review of CXL to find out more benefits and advantages you get with the platform in 2025.
Certification for Free Courses
Earning a certificate upon course completion is a valuable way to validate your skills. Here’s what you need to know about certifications for CXL’s free courses:
- Certification Availability: Not all free courses offer certificates. While premium courses and mini degrees typically include certification upon successful completion, free courses may or may not provide this option.
- How to Earn a Certificate: For courses that do offer certificates, you must:
- Complete all lessons in the course.
- Pass the final exam with a minimum score of 90%.
- Verification: CXL certificates are well-respected in the industry and can enhance your professional profile.
CXL Minidegrees
CXL Analytics Minidegree
The content is old. They still use UA instead of GA4 (as of July 4, 2023). Here’s what I heard:
Many in the industry are moving to Mixpanel Marketing Analytics and Segment instead of GA and GTM. GTM is hard to use even developers struggle with it. So, it’s not surprising that others find it difficult too.
CXL CRO Minidegree
If you want to learn, this minidegree is great. The content stays useful over time. But it doesn’t teach how to run tests inside a product.
CRO is often handled by the Product team, and you need to connect marketing data with product metrics like activation, retention, and engagement.
I don’t remember CXL covering this. Still, it’s a good choice and a cheaper option than the $1500 growth. design course. Find the detailed CXL pricing opitions to choose your marketing course today.
Conclusion
CXL online free courses offer a valuable opportunity to enhance your skills in marketing, analytics, and business growth without financial commitment.
By signing up for CXL Lite, you gain access to a range of high-quality educational resources.
While not all free courses come with certificates, the knowledge and insights gained are substantial. Should you encounter any issues with accessing these courses or applying coupon codes, CXL’s support team is readily available to assist you.
FAQs
Do CXL free courses include a certificate?
No, CXL free courses do not provide certificates. Only paid programs offer certification when you complete the course.
Can I access CXL free courses forever?
CXL Lite courses may change over time, so availability is not guaranteed forever.
Can students and nonprofits get additional discounts on paid courses?
Yes, students and nonprofit organizations can receive a 10% discount on CXL subscriptions.
Where can I find reviews about CXL free courses?
You can find reviews and discussions on platforms like LinkedIn, Quora, and CXL courses Reddit threads. Many users share their learning experiences, pros and cons, and comparisons.
